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| Transforming land, names, and lives
Since its legendary development of a vast tract of swamp land that is now the bustling city of Makati, the name Ayala had become indelibly etched in the minds of people as a visionary developer of land, pioneering the future to improve the quality of life.
Brand Evolution
Yet it was only in 1988 when Ayala Corporation spun off its real estate division into a separate company, giving birth to Ayala Land, Inc.
Ayala Land, Inc. was primarily associated with very high-end projects, whether central business districts, commercial centers or exclusive family residences. Makati was such a development, as was Alabang.
Since then, however, both the parent company, now simply known as Ayala, and Ayala Land, Inc. have expanded the reach of their businesses to serve a much broader segment of the population: From the very rich, to the young and fast rising achievers, to the hardworking middle class who form the backbone of the nation. One such subsidiary was Laguna Properties Holdings Inc. (LPHI).
LPHI was originally established in 1991 to provide the housing needs of employees and junior executives in the Ayala Land-developed industrial estate, The Laguna Technopark. But the former LPHI had outgrown its original name. Today, it already has 27 projects in 13 locations.
In 2006, the name Laguna Properties Holdings, Inc. was changed to Avida Land Corp. Shorts for "Ave" or "celebrate" and "vida" which means "life", this new name is more in tune with Ayala Land's commitment to transform the lives of the hardworking middle class. |
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